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Decide Men’s Hoodie Tee
$45.00Make excuses on one sleeve, make moves on the other, and neither one is crossed out. That is the whole argument: it's yours to decide, again tomorrow, and nobody makes… -
Do the Work Men’s Athletic Shorts
$33.00Camo is for not being seen, which is a strange thing to want from gym shorts until you think about which days actually count. The pattern is printed into the… -
Do the Work Men’s Fitted Tee
$29.00Do the work. Not the good days, the boring middle ones. The figure on the front is standing with the bar at the hips rather than overhead, which is the… -
High-Rise Leggings with Pockets
$44.00The pair that means you don't have to decide what to do with your phone. A real pocket on each side, set into the seam rather than stitched on, and… -
Meaningful Change Requires Consistency Men’s Tank
$23.00Meaningful change requires consistency. Not intensity, not motivation. Consistency. The phrase runs around a stamp on the chest, printed white on all five colors, on a light Airlume cotton tank… -
Power of a Lion Leggings
$42.00Strength that doesn't need to announce itself. The lion runs down the left leg at full scale, printed in a gray barely a shade off the black, so it's unmistakable… -
Power of a Lion Men’s Fleece Shorts
$35.00Strength that doesn't have to announce itself. The lion is line-drawn, sitting low on the left leg, small enough that from a few steps back these read as plain fleece… -
Running Late Women’s Tank
$22.00Running late is my cardio, and for anyone whose only sprint happens between the door and the car, that stopped being a joke years ago. Printed in three stacked rows… -
Scoop Neck Sports Bra
$39.00The layer that goes on before everything else and gets washed more than anything else you own. Bias binding and flat seams are why nothing rubs on a long one.… -
Tactical Leggings
$49.00The pair you grab when you want to look like you meant it. The camo goes onto the fabric before the panels are cut, so it runs unbroken across the… -
Tactical Sports Bra
$44.00The one you put on when the plan is to actually go hard. Longline, so it sits lower on the ribs and stays put, and the hem band is cut… -
Work Hard Distressed Dad Hat
$29.00Work hard is the easy part to put on a hat. Stay humble and be kind are the two that cost something, and the design gives them the bigger type…